Author: Tatiana Rivers- Tati Rivs Social Media Marketing
New Year, New You
As this year comes to an end, many people start to reflect on how the year transpired and what the next year might bring. It is natural to want to improve on the previous year, especially when it comes to your freelance business.
Why Set Resolutions?
Some people hate the notion of setting resolutions, but did you know that there is a scientific explanation of why we tend to make them? Scientific studies show that our brains are wired to make goals. It actually sets us apart from many animal species. Thanks to the executive function of our brain, a cluster of cognitive abilities evolved and enabled us to set and achieve complex goals. This brain function is what sets us apart from all other living things. Most other creatures react based on instinct; we take action based on planning. Working with this instinct is why we like to set New Year’s resolutions.
Setting Freelance Business Resolutions
The freelance industry is diverse and no two freelance businesses are alike. That being said, there are common objectives that each freelancer can have that will help to create a more prosperous 2018. We put together our top 5 New Year’s resolutions that we think will be good priorities to for next year. Not too big, not too small, totally doable.
1. Reevaluate Pricing
Another year has gone by which means you have more experience under your belt. Make sure your pricing still reflects your worth. Also, think of ways to bundle packages to make it easier for potential clients to use more of your services.
2.Get Rid of Dead Weight
Have you ever found yourself with a client that you have no idea why you still have? Maybe it was one of your first clients that you underpriced and you just feel like you can’t let them go but you have been losing money on them for some time now. Well, it may be time to revisit that relationship. New year, new policies.
3. Up Your Marketing Game
The more you use social media for marketing the more people can be aware of your business! So don’t be scared of using social media and get yourself out there. Learn best practices and post daily.
4. Unplug More
As a freelancer you can always be connected, especially if you have clients in different times zones. However, being able to unplug from work and your devices will leave you with more energy and creativity. Aim for some daily unplug.
5. Network More
Freelancers often work alone and from home. This sounds like a dream to everyone else but in reality, it can be lonely, isolating and not the best environment for creativity. Having a place where you can network with like minded individuals can provide opportunities in numerous ways. This year try finding one or two places where you can build your network.
What did you think of these resolutions? Do you have ones to add? Connect with us on Facebook and let us know your thoughts.
For more tips that can help your freelance career check out the following posts: