5 Types of Freelancers That Businesses Should Considering Hiring
Businesses today can benefit greatly from hiring a freelancer. From short term to long term projects, freelancers are a cost effective way to help complete tasks for any business, small, medium or large. In the digital age that we have today, communication couldn’t be easier with remote workers, they can be connected through remote video and can be very much like an employee but without the capital investment of hiring a full time employee on site. For the freelancer, being able to pick and choose their projects, (plus working from home) helps many achieve a more balanced lifestyle. A win, win for both sides. It is no wonder that more and more businesses are choosing to hire freelancers.
If your business is considering hiring a freelancer, there are 5 types are freelancers that can really help your business get ahead right now.
The 5 Best Freelancers To Hire
1. Social Media Management.
Having a social media presence is now an integral part of any marketing strategy. Most businesses recognize this, but because social media is evolving at lightning speed, many business owners are finding it hard to keep up with time requirement of learning about each social media platform. Freelancers are perfect for this role. Many specialise on only one social media platform and have the tools and knowhow to get your business up to speed in no time. Social media is also an area where young hires (read cost effective) know far more about the social media platforms from their personal use than a even a seasoned marketing expert that is trying to have their kids explain to them what Snap Chat is.
2. Website Designer.
Website designers have been freelancing their services for awhile now. Since they don’t need to be in your office to do their job, there is no need to invest in that infrastructure. In addition, most websites only need maintenance a few times a year, a freelancer offers the perfect solution and there are plenty out there.
3. SEO Specialist
Search Engine Optimization (SEO) is another task that is easily done remotely. For your website to be found on Google, SEO is a must. SEO is a skill that does require someone that is properly trained and certified. Many businesses will opt for expensive SEO companies so that they feel that they are in the right hands but you will be paying for larger overhead costs too. Many times, businesses that can’t pay for the costs of a large firm or hire a full time employee will opt then to go without, hurting their business. Freelancers are a very cost effective way to ensure even small businesses can get professional SEO at a reasonable cost and can be just as skilled as someone from a larger firm.
4. Graphic Designer.
Need a new logo or marketing material? You don’t need a creative department for this, just a good freelancer. This is a great way to get quality work at a fraction of the price. Many talented graphic designers are just starting out and looking to build their portfolios or prefer to work from home and make their own schedule. Perfect setup for Freelancers.
5. Content Writer.
Both SEO and Social Media depend on frequent content writing. Having a company blog helps you get more keywords out there, but who has time to write all that? A freelancer is perfect for this role. Content writers have become in demand ever since Google showed that it prefers quality content for SEO. source.