! If you are considering freelancing but don’t know if you have what is required, we are here to tell that you probably do. What’s more, we will tell you how you can upgrade your skill set to attract the type of clients you want.
Work With What You've Got
Just about everything can be outsourced these days. That's why there's a strong likelihood that the skills on your résumé contain one or more freelancing opportunities. If you visit some of the more popular freelancing sites like Sagegroupy, spend some time browsing the postings. If you keep saying to yourself when you read the job posts; “I can do this”, then you probably can and you are well on your way.
Asses The Posting For Skills Required
The easiest place to start, is by looking at the job postings you think match your current skill level and then take a good look at your resume. If you look like you have the right skills and experience the next step is to put together a portfolio.
Design Your Portfolio
Portfolio’s are a little more visual than a résumé. Since freelancing is primarily virtual now, you need to speak to your prospective clients through said portfolio. It will help you with a virtual introduction. This is a really important step so do not rush it. There are lots of great examples online with really nice templates that you can easily follow. We will also be posting about how to make a great portfolio so stay tuned.
Increase Your Online Personal Brand Presence
Again, freelancing is quickly become a virtual industry exclusively. Many prospective clients will do their research online. Once a upon a time, people used to write “references available upon request”, well now everything can be found online so make sure that your personal brand is reflective of what you want prospective clients to see. Beef up your LinkedIn profile, privatize your personal social media profiles and consider having some professional social media profiles that help showcase your skills better. Having a space where you can play up your skills on a daily basis can really help you develop your freelancing career and is almost like an extension of your portfolio in real time. For example, graphic designers can do really well on Instagram or SnapChat. If you want to be a virtual assitant, consider a YouTube channel or a Facebook page where you can post live videos with tips on office organization, productivity, time management tips etc. A Twitter page is a great way to share industry articles and help build you some clout.
Get Tech Savvy
Technology has been moving at a rapid pace, especially in the online world, many small to medium sized businesses are struggling to stay on top of SEO, social media, blogging etc. This is a great space for freelancers. In order to be desirable you need to stay on top of the changing times in technology. The great news is it is easy to do and usually free! Youtube has thousands of videos on how to start graphic designing, blogging, tips on social media etc. Any time that you feel like you need to beef up your knowledge, spend some YouTube time catching up. Many job posts will list the type of programs they want you to be familiar with, be it Hootsuite, Sprout Social, Photo Shop etc. You can pinpoint which ones you lack and head to YouTube to get the knowledge you need.
Invoicing & Contracts
One of the challenges for people just starting out in freelancing is protecting themselves and creating a happy financial relationship with someone that might be in another country. To do this, contracts are essential with the exact terms of the arranged work relationship clearly spelled out. Include milestones, dates of completion and a payment structure. Invoice on time, every time and have a system in place for late payments and missed payments. Halt work once a payment has been missed after 2 reminders and cancel work if this response is not followed up. You can find freelance contracts online, just copy and personlize as you see fit.
These of course are some of the basics, but with these essentials you absolutely have what it takes to start freelancing your talents. Read on to get more tips on how to create a full time career freelancing.