Finding Clients


All freelancers have to start somewhere. Unless you’re lucky enough to be bringing clients from your traditional job over to your new life as a freelancer, or have a vast array of family members ready to hire you, you’re going to need to find some clients. This is one of the hardest parts of freelancing and a lack of clients is the main reason that some budding freelancers end up throwing in the towel prematurely. If you are at a loss on how to find clients, we hope this post can help you get started.

Think like a Client

  • Find a business that has hired someone in your niche area and ask them:

Have they hired a freelancer? If so:

  1. What led them to hire a freelancer?
  2. How did they come to choose that particular freelancer?
  3. Where did they find the freelancer?
  4. What did they expect from working with a freelancer?

If not, why not?

The answers to these questions will let you know exactly what your target clients want and you might even be surprised to find that what you think they're looking for isn't actually what they want.

  • List companies you want to work for, thoroughly research them, find out what they’ve hired freelancers for in the past, and check out those freelancer"s websites to see how they might have won the client over.


  • Cold pitch - direct to potential clients; include:
    1. Why you want to work with them
    2. What you’re an expert at
    3. What you can do to help their business
  • Warm pitch - an indirect method that creates and nurtures a relationship with a business
  • Pitch to job board ads

Before you pitch anything be sure you have compiled the necessary background knowledge. Be prepared to tell the potential client how you would improve the part of their business that relates to your field. Make the pitch about them and their business, not about you.

Do some Freebies

  • Start out working for free to build a portfolio - be sure the work is in your niche area
  • Use free work strategically to get more work

Check out those Job Boards

  • A great source of work when your just starting out
  • You can work for low prices until you get more established and can raise your rates

Tap into your Existing Network

  • Think of people in your social network that might need your services
  • Ask friends and family members to refer you to anyone they know who might need your services
  • Remind people that you’re for hire

Network with Fellow Freelancers

  • They might give you hints about where to find clients
  • A fellow freelancer in your niche area might recommend you for jobs they are too busy to handle
  • Work as a team with someone in a complimentary field to pitch and complete projects together

Have a Stellar Portfolio and Website

  • Build it
  • Show it off
  • Keep working at it - regularly update it to keep it fresh

Now you have several good ways to start finding clients, why not help them find you? Sign up and create a freelancer profile with Sagegroupy, the freelancer’s friend.

Authour: S.Suzuyama

Posted in Freelancing For Beginners on Feb 01, 2019

Follow Sagegroupy

    Recent Posts

  • Agency or Freelancer: Which one Should I Hire?

    Posted in Business Tips on Jul 12, 2019

    When hiring remote workers for a project, businesses have a choice between hiring an agency or hiring individual freelancers. It can be hard to know which direction is right for your project, so here is a look at the differences you can expect to see between agencies and freelancers.

  • Why Small Businesses Fail And How You Can Beat The Odds

    Posted in Business Tips on Jul 05, 2019

    Having a great idea for a product or service that you think people need is step one in becoming the proud owner of a small business. However, starting a business is hard and before you invest your time and money into a new venture, Sagegroupy wants you to know why businesses fail and how you can best the odds.

  • How to become a Freelance Copywriter

    Posted in Freelancing For Beginners on Jun 28, 2019

    Many people want to write for a living and would like to become freelance copywriters. The good news is: thanks to the internet and businesses needing writing for their websites and more, there is an almost endless amount of work available for copywriters. The bad news is: there are many copywriters already out there so it is hard to make yourself stand out from the pack and get work. Do not be discouraged, SageGroupy is here with some steps to get you started on your path to success as a freelance copywriter.

  • What Small Business Owners Can Do Today to Improve Sales Tomorrow

    Posted in Business Tips on Jun 21, 2019

    Whether you’re just starting out as a solopreneur, or you’ve been running your own business for awhile, it can be difficult to know what to do now in order to promote growth down the road. Here are five things that you can do today to ensure the success of your business tomorrow.

  • Social Media For Freelancing

    Posted in Resources, Freelancing Tips on Jun 14, 2019

    Social Media isn’t just a time-sucking way to stave off boredom, the various types of social media platforms can be useful tools for freelancers. Solopreneurs can use social media as free marketing to get their name out into the world and to connect with potential clients. However, in order to use it effectively, freelancers need to follow some basic rules and play an active role for social media to be useful.

  • What You Need to become a Full Time Freelancer

    Posted in Freelancing For Beginners, Freelancing Tips on Jun 07, 2019

    Building a successful business takes time and it is hard to be patient when you're passionate about your work and eager to spend more time on it. Here are a few things that you should have in place before you become a full time freelancer.

  • How to become a Freelance Financial Advisor

    Posted in Freelancing For Beginners on May 27, 2019

    As a freelance financial advisor, you can work with individuals or small businesses who do not have the resources available to hire full-time financial advisors. Freelance financial advisors offer in-demand skills and have the potential to be successful solopreneurs, here are some steps you can take if you think you would like to be one.

  • How to Interview a Freelancer

    Posted in Business Tips on May 20, 2019

    If your business has never worked with freelancers before, it might be difficult to know what to look for and how to interview them. Do not worry, Sagegroupy is here to help with advice on how to interview a freelancer, what to look for and what questions to ask, so that you can find the best fit for your project.

  • Keep an Eye on these Business and Tech Trends

    Posted in News on May 13, 2019

    Freelancers and business owners alike can benefit from being on top of the latest trends in business, tech and beyond. With all your projects and your business-growth goals, it is hard to keep on top of the latest trends in business and technology. Luckily, Sagegoupy is the freelancer’s friend and we are always here to lend a hand. Just in case you missed it here are some important business and tech trends, and a few things to keep an eye on.

  • Starting a Freelance Business? Avoid These 10 Mistakes.

    Posted in Freelancing For Beginners, Freelancing Tips on May 06, 2019

    You may already be an expert in your field, but when you move from the traditional workforce to the world of freelance it is easy to make a few newbie mistakes. We’ve rounded-up 10 common mistakes that new freelancers make so that you can avoid making them yourself.



Please sign in to comment!