Freelancers Are Soloprenerus
There are many different paths people take that eventually lead them to a career in freelancing. Certain careers, like journalism or photography have been under the freelance umbrella for decades. Today, more and more careers are becoming available that qualify as freelance work. From blogging to graphic design, social media management to app development. Changes in technology are creating more opportunities for people to enter the freelance economy. While more people might be finding that they have the necessary skills to have career in freelancing, finding the jobs isn’t as easy as it seems at first. You need to be able to advertise yourself, just like a business, because at the end of the day, freelancers are small businesses. The sooner a freelancer thinks of him or herself as a business or solopreneur the better they will become at building a long lasting and lucrative career from freelancing.
Why You Should Advertise Yourself
Advertising simply means showing what you have to a market in hopes that someone will buy what you are offering. So if you have freelance skills like blogging or app design, you need to advertise that. This is obviously not a novel idea, lots of freelancers are already doing it and have been for a long time. It’s competitive out there, so you need to go about things the right way. We have put together some tips that will help you get noticed in the freelance market by advertising yourself.
How To Start Advertising Your Freelance Skills
1. Do Your Research
Research your competition. It’s the best way to see who your potential clients might also be considering and how you stack up against them. Freelance sites like Upwork, Feelancer and Guru have profiles of their freelancers with ratings on their skills as well as how often they are hired. Find some in your niche that are popular and take a look at them. Do they have a website and social media handles as well? How does their portfolio look compared to yours? There are always things you can take away from your competition that will help you learn how to advertise yourself.
2. Have a Website
What business out there doesn’t have a website? Today a website is a necessity in order to be found. Think of this as your virtual storefront. Your portfolio should be easy to locate here, a lists of your services, a well as a put together "About you" page, links to your social media and if you are able to a blog (for SEO and more details on your services). There are lots of cost efficient websites out there that couldn't be easier to use for even novice tech users, some of our favorites are Weebly or Wix. You can be up and running your website in minutes with access to awesome free stock photos and even a professional email linked to your site.
3. Setup Professional Social Media
When employers or companies are looking to hire, it is now common place to take a peek at the potential hire’s social media.This is a space that can work well for your freelance skills. By having social media that is professional you can show off your talents here and potentially seal the deal before even having an interview. It also a great way to get in front of new clients and network. What we mean by professional social media is profiles separate from your personal accounts (make those super private) and treat them like an extension of your business. Your personal Instagram can have pictures of your nieces and your cat but open a separate account and use it to promote your freelance work. Work on your social media every week and it can be a great way to advertise your business. Not comfortable with this, consider hiring a social media freelancer to get you setup.
4. Grow Your Social Media
It’s not enough to have the profiles. You need to grow them. This takes time and effort and a little knowledge but it is one of the best ways to get your name out there. Spend an hour a day on your social media and you will see it grow. Check out our Pinterest page for lots of tips and tricks on growing your social media.
5. Create Calls to Action
A call to action is a marketing term that refers to an advertisement that instigates the reader to do something right now. For example, a call to action for a social media freelancer can be “ Sign up today to get $20 off my monthly fee, offer ending soon”. If you have professional social media setup, you can make calls to action like this and get in front of a wider audience. Instead of hoping someone will find you, get out there and find them.
6. Boost Your Calls To Action
If you are ready to launch a call to action considering “boosting” it to reach more prospects. All social media profiles offer paid services to do just that, often for very reasonable prices (under $10). A boost helps your post get in front of people that are not your followers (also called a sponsored post). You can create a target profile to send the posts in front of people that would be interested in your services. A little effort here can go along way, especially if you think about how much your time is worth.
7. Use Freelance Sites
Now that you have a professional looking setup, get out there in front of as many prospects as possible. There are a lot of freelance sites out there like Upwork and Sage Groupy that help freelancers connect with business looking to hire.
We hope thse tips help you and take your freelance career to the next level!
Author: Tatiana Rivers; Tati Rivs Social Media Marketing