How To Get Started As A Freelance Graphic Designer

How to get started as a freelance graphic designer

Companies that invest in quality graphic design are perceived to be more trustworthy. It’s no wonder that graphic designers continue to be in high demand.

Graphic designers are indispensable; from company logos to social media posts and website design, all media requires the work of a graphic designer.

There are two distinct ways to become a graphics designer: one, get a degree in visual communication, graphics design or any other art/design related course of study. The other way is to be self-taught, and all that is required here is artistic talent, self-motivation and focus. Whichever way you choose to start, with enough drive you can carve out a great career as a virtual graphic designer.

Are you interested? Here is how to go about it:

Pick A Niche

While graphic design itself is a niche; there are many sub-niches under it. All graphic designers will have some area that they gravitate towards because they enjoy it and are skilled at it. Do you want to design just logos or do you want to make infographics? It’s your call. While this may be difficult when you work as an employee in an organization, as a freelancer, you can pick whatever category you want to work on and which job you want to turn down.

Set Yourself Up On Freelance Sites

Freelance sites are a great place to start your graphic design career. They will help you land those first clients, after which (if you are good) word of mouth will do the rest or you might get picked up by an agency. In the early days, take advantage of putting yourself our on as many freelance sites as possible. They are all different; Upwork, Sage Groupy and Fiverr are just a few of them. The more sites you are on, the more your chances increase of getting matched. When using these sites, you want to make sure your portfolio is top notch and that you update it regularly. Cast out a wide net in the beginning and it should only be a matter of time before you start landing clients.

Market Your Skills

You can’t expect everyone to know that you are a graphic designer, you have to make them aware. How do you do that? You use your social media skills. Social media is a free and with just a little bit of a time commitment, it can do wonders for getting your name out there. If you are a graphic designer, people will expect to see nice graphic designs, a platform like Instagram works very well here and Linkedin will help you tap into professional networks.

Invest In Yourself- Training And Retraining

Over time, there would be a need to train and retrain yourself. You must stay in line with currently acceptable industry standards and there is no way to find that out except by training and retraining. A great free source for this is YouTube and Podcasts. You can find lots of videos and tutorials on current trends in the industry to sharpen your craft.

Network

Find complementary freelancers that work with graphic designers such as social media managers, agencies and marketers. Also build a network of graphics designers, either virtually or physically. You can learn from each other, update your skills or just enjoy each other’s company.

Your Portfolio Is Everything

Always update your portfolio. A blog or website work very well as an online portfolio where you can showcase your work in a professional manner. It is where your skills will be judged and will ldn you the job you want so always make sure it is the representation of your skills and your niche.

As a graphic designer, you must understand that it is tough and competitive out there. As a result, you must constantly stay on top of your game to improve your chances of getting the best clients. With several online training sites, that should be no problem. You can be that top notch graphic designer you have always wanted to be, follow these simple guide and you will only get better as the days go by.

how to get started as a freelance grpahic designer

Posted in Freelancing For Beginners, Freelancing Tips on Apr 18, 2018

Follow Sagegroupy

    Recent Posts

  • Use Instagram Stories to Promote your Freelance Business

    Posted in Freelancing Tips, Business Tips on Nov 19, 2018

    Instagram stories have become an essential part of marketing on Instagram and they are a fantastic way for your followers and potential clients to get to know you. If you are a freelancer working in the creative industry, you don’t want to miss out on this fun and effective marketing method. Take a look at how to use Instagram stories to boost your business profile.

  • Navigating the Holiday Season as a Freelancer

    Posted in Freelancing Tips on Nov 12, 2018

    Whether they plan to take time off or continue to work hard, freelancers have to make decisions about their business and navigate the holiday season on their own. What can freelancers do to prepare for the holiday season? Whether you’re planning to take some time off or use the holidays to make some money, here are some tips to help you get through this crazy time of year.

  • Do I have to Hustle my Brand to Succeed?

    Posted in Freelancing For Beginners, Freelancing Tips on Nov 05, 2018

    What if you don’t want to spend a lot of time hustling your brand and would rather focus on just doing the work that your clients need, are you doomed to fail as a freelancer? If this big question is on your mind as you debate whether or not freelancing is for you, we have good news and bad news. The bad news is: you do have to do some marketing, it cannot be avoided if you want clients to find you. The good news is: marketing yourself doesn’t have to be the difficult hustle you think it is and you aren’t doomed to always be selling yourself.

  • Routes and Requirements to Becoming an Online Educator

    Posted in Resources on Oct 26, 2018

    Are you passionate about education but don’t want to be tied down to a specific location? If so, becoming an online educator might be the right fit for you.

  • Email Marketing for Freelancers

    Posted in Resources, Freelancing Tips, Business Tips on Oct 19, 2018

    Email marketing may seem pretty old-school but it is still one of the most effective ways for small businesses to reach other small businesses, and it is a great way for freelancers to keep themselves fresh in the mind of potential clients. See what an email marketing strategy needs to make it successful.

  • What do Clients Want?

    Posted in Freelancing Tips on Oct 12, 2018

    When you are competing against the growing ranks of talented freelancers, how do you stand out from the pack and land the jobs you need? Here's what clients are really looking for.

  • The Top 5 Reasons Why Freelancing is Ideal

    Posted in News on Oct 05, 2018

    If you're thinking of making the leap from traditional employment into freelancing this list might help you make the transition, check out the top 5 reasons why we think freelancing is ideal.

  • How to Get Started as a Freelance Business Consultant

    Posted in Freelancing For Beginners, Freelancing Tips on Sep 28, 2018

    Do you have the interest, experience and work habits required to be a freelance business consultant? If you have years of business experience and are thinking of taking your expertise out of the office and into the freelance world, here are some steps you can take in order to build your own freelance business consultant business.

  • Get and Keep Clients Onboard with these 5 Steps

    Posted in Freelancing Tips, Business Tips on Sep 21, 2018

    A solid onboard process and package can save you time and help you screen out projects that do not fit within your business parameters. Even though each project is unique, you can create a process that will give each of your clients the necessary information about working with you and enable you to gather important information from them. We've narrowed down the process of getting and keeping clients onboard to 5 easy steps that can be adapted for any freelance business.

  • Promote Yourself as a Freelancer

    Posted in Freelancing For Beginners, Freelancing Tips on Sep 14, 2018

    One of the most important things you can do in order to attract clients and get yourself hired as a newly-minted or seasoned freelancer is to promote yourself. If you have the skills clients need, they will hire you - but only if they can find you first! Here are some tips you can use to promote your business.


Tags


Comments

Please sign in to comment!