Author: Tatiana Rivers- Tati Rivs Social Media Marketing
Getting Found On Linkedin Can Present Job Opportunities
Business owners and human resources managers use Linkedin to find potential candidates for projects they need to be completed every day. Last year, 10 million jobs were posted on Linkedin, 4 million of those were contract jobs, so if you are looking to get freelance contracts, Linkedin is a good option.
In order to use Linkedin to gain exposure and get the contacts you like, it is important to optimize your profile. The following steps will help you make your profile stand out and will help you be found.
1. Start with A Professional Looking Profile Photo
Make a good first impression with a great profile photo. A good professional photo will give the right impression. Check out our blog on how to take a professional profile photo yourself.
2. Have A Good Headline
Make it easy for someone evaluating your profile to quickly figure out what you do, and what distinguishes you from other people who do the same things.
3. Make Yourself Searchable
Think about how people would be trying to find you. Use standard job titles. Fill out your skills section. Profile completeness might not help you outrank other profiles, but it will at least keep you in the game.
4. Fill Out Your Summary
It’s amazing how many people still leave this field blank when creating their Linkedin profile and miss opportunity. Your summary is your chance to showcase your brand– don’t just use it to list your skills or job titles. Try to bring to life why those skills matter and why you excel at them.
5. List All Of Your Relevant Skills
IAn easy way to optimize your Linkedin profile is to select your skills. Scroll through the list of skills and identify all of those that are relevant to you. Relevant is the keyword here. A long list of skills that aren’t really core to who you are and what you do, can start to feel unwieldy. Take time for a revamp of your skills list as they develop.
6. Use Every Element
Don’t leave anything blank if possible. For example, have you helped to write an eBook or a White Paper? Or written a post on your company’s blog? The Publications section links your profile to these assets and is one of the most elements on Linkedin.
7. Share Relevant Content From Your Linkedin Feed Regularly
Sharing relevant content with your network will help showcase where your knowledge and interests lie. Using a source like Feedly can give you access to thousand of articles. You can also keeping a close eye on your Linkedin feed, and share content that you find genuinely interesting.
8. Add Comments
In addition to sharing content, commenting on other users content is great way to put yourself out there. A comment help to establish your opinion and thought-leadership. It’s also more likely to draw additional comments, which then raises your profile across LinkedIn. Always make sure you’re saying something you’re happy for people to associate with you.
Linkedin always has suggestions for ways to connect with other users. Take advantage of all of them. Connect with users regularly and frequently. You will grow your profile and your opportunities.
We hope you liked these suggestions! For more help with your freelance career check out these blog posts.