Interesting Stats For Freelancers 2018

Interesting Stats For Freelancers 2018

Author: Tatiana Rivers- Tati Rivs Social Media Marketing

The world of Freelancing is an exciting one. It is growing rapidly and transforming the way we will work in the future. These statistics highlight some of the upcoming trends that will affect the future of freelancing as well as the current state of the freelancing market.

Freelancing Statistics

50% of the US workforce will be freelancers by 2020. Source: Forbes

86% of creatives spend more than four hours per week on non-revenue generating tasks. Source: The Workflow Experts

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - Source: LinkedIn Technology Marketing Community

36.7% of marketers said producing engaging visuals was their biggest challenge. Source: KEO Marketing

64% of B2B marketers outsource writing. Source:TopRankBlog

$15,000 is the average estimated cost of a medium-sized brand's photo shoot for 5 ready to use photos and exclusive rights usage. Source: Adam Lowe Creative

51% of B2B marketers will increase content marketing spending in the next 12 months. Source: Content Marketing Institute/MarketingProfs

Long-form blog posts generate 9x more leads than short-form blog posts. Source:Curata

Only 55% of bloggers update old posts. Those who do are 74% more likely to get strong results. Source: Orbit Media

90% of consumers prefer custom content. Source: Time Inc

59% higher recall for branded content. Source: Forbes

50% of marketers rank their content strategy as moderately successful. Source: Content Marketing Institute

37% of marketers expect their content marketing budget to increase in 2018. Source: Content Marketing Institute

45% of marketers say blogging is their #1 most important content strategy. Source: Social Media Examiner

The average blog post is now 1,142 words (up 41% since 2014) Source: Orbit Media

14% more likely that consumers seek additional content after a branded exposure. Source: Forbes

85% of brands now have internal resources dedicated to video production. Source: Vidyard

56% of videos are now less than 2 minutes long. Source: Vidyard

59% of all videos are explainer videos, which is the most common video format for brands. Source: Vidyard

69% of companies report their video marketing budget is increasing. Source:Ascend2

5x greater dwell time for video content compared to static. Source: Facebook IQ

Mobile will account for 72% of US digital ad spend by 2019. Source: eMarketer

Consumer Behaviours 2.5s is the average time a user consumes a piece of content on FB desktop. Source: Facebook IQ

90% of the time on mobile is spent within apps. Source: Smart Insights

45% of all shopping journeys contain an action on mobile. Source: Facebook IQ

49% of shoppers do online research before making gift purchases. Source: National Retail Federation

Infographics are liked and shared on social media 3X more than other any other type of content. Source:MassPlanner

Only 68% of B2B businesses use landing pages to capture sales lead information for future conversion. Source: Marketing Sherpa

Did you find these helpful or interesting? Find us on social media and let us know!

Freelance Statistics 2018

2

1

Posted in News, Resources, Freelancing Tips on Feb 14, 2018

Follow Sagegroupy

    Recent Posts

  • Social Media For Freelancing

    Posted in Resources, Freelancing Tips on Jun 14, 2019

    Social Media isn’t just a time-sucking way to stave off boredom, the various types of social media platforms can be useful tools for freelancers. Solopreneurs can use social media as free marketing to get their name out into the world and to connect with potential clients. However, in order to use it effectively, freelancers need to follow some basic rules and play an active role for social media to be useful.

  • What You Need to become a Full Time Freelancer

    Posted in Freelancing For Beginners, Freelancing Tips on Jun 07, 2019

    Building a successful business takes time and it is hard to be patient when you're passionate about your work and eager to spend more time on it. Here are a few things that you should have in place before you become a full time freelancer.

  • How to become a Freelance Financial Advisor

    Posted in Freelancing For Beginners on May 27, 2019

    As a freelance financial advisor, you can work with individuals or small businesses who do not have the resources available to hire full-time financial advisors. Freelance financial advisors offer in-demand skills and have the potential to be successful solopreneurs, here are some steps you can take if you think you would like to be one.

  • How to Interview a Freelancer

    Posted in Business Tips on May 20, 2019

    If your business has never worked with freelancers before, it might be difficult to know what to look for and how to interview them. Do not worry, Sagegroupy is here to help with advice on how to interview a freelancer, what to look for and what questions to ask, so that you can find the best fit for your project.

  • Keep an Eye on these Business and Tech Trends

    Posted in News on May 13, 2019

    Freelancers and business owners alike can benefit from being on top of the latest trends in business, tech and beyond. With all your projects and your business-growth goals, it is hard to keep on top of the latest trends in business and technology. Luckily, Sagegoupy is the freelancer’s friend and we are always here to lend a hand. Just in case you missed it here are some important business and tech trends, and a few things to keep an eye on.

  • Starting a Freelance Business? Avoid These 10 Mistakes.

    Posted in Freelancing For Beginners, Freelancing Tips on May 06, 2019

    You may already be an expert in your field, but when you move from the traditional workforce to the world of freelance it is easy to make a few newbie mistakes. We’ve rounded-up 10 common mistakes that new freelancers make so that you can avoid making them yourself.

  • How to become a Freelance Content Writer

    Posted in Freelancing For Beginners on Apr 26, 2019

    A good content writer should be creative enough to generate new and exciting content on a regular basis, with an eye for detail so that their work error-free and easy to read. If you think that you have what it takes, here are some steps you can take to becoming a freelance content writer.

  • When and How to Hire a Freelancer

    Posted in Business Tips on Apr 19, 2019

    Hiring freelancers can be a great way to ensure that your business has the expertise needed to complete quality projects on time, without any extra costs. Here at Sagegroupy, the freelancer’s friend, we love to share great reasons to hire from our amazing talent pool, this post will explain when you should, and how you can go about, hiring a freelancer.

  • How to Avoid Work-from-Home Scams

    Posted in Freelancing For Beginners, Freelancing Tips on Apr 12, 2019

    As with anything in life, a good general rule to follow is “if it sounds too good to be true, it probably is”. However when you are desperate for money and need to work from home, it can be hard not to fall for a scam. Here at Sagegroupy, the freelancer’s friend, we are always ready to help freelancers succeed and today we are going to make sure that you avoid work from home scams.

  • Before Working with a New Client

    Posted in Freelancing For Beginners, Freelancing Tips on Apr 05, 2019

    All freelancers need to protect themselves when forming relationships with new clients. Here are a few guidelines that can help freelancers assess potential clients.


Tags


Comments

Please sign in to comment!