Interesting Stats For Freelancers 2018

Interesting Stats For Freelancers 2018

Author: Tatiana Rivers- Tati Rivs Social Media Marketing

The world of Freelancing is an exciting one. It is growing rapidly and transforming the way we will work in the future. These statistics highlight some of the upcoming trends that will affect the future of freelancing as well as the current state of the freelancing market.

Freelancing Statistics

50% of the US workforce will be freelancers by 2020. Source: Forbes

86% of creatives spend more than four hours per week on non-revenue generating tasks. Source: The Workflow Experts

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - Source: LinkedIn Technology Marketing Community

36.7% of marketers said producing engaging visuals was their biggest challenge. Source: KEO Marketing

64% of B2B marketers outsource writing. Source:TopRankBlog

$15,000 is the average estimated cost of a medium-sized brand's photo shoot for 5 ready to use photos and exclusive rights usage. Source: Adam Lowe Creative

51% of B2B marketers will increase content marketing spending in the next 12 months. Source: Content Marketing Institute/MarketingProfs

Long-form blog posts generate 9x more leads than short-form blog posts. Source:Curata

Only 55% of bloggers update old posts. Those who do are 74% more likely to get strong results. Source: Orbit Media

90% of consumers prefer custom content. Source: Time Inc

59% higher recall for branded content. Source: Forbes

50% of marketers rank their content strategy as moderately successful. Source: Content Marketing Institute

37% of marketers expect their content marketing budget to increase in 2018. Source: Content Marketing Institute

45% of marketers say blogging is their #1 most important content strategy. Source: Social Media Examiner

The average blog post is now 1,142 words (up 41% since 2014) Source: Orbit Media

14% more likely that consumers seek additional content after a branded exposure. Source: Forbes

85% of brands now have internal resources dedicated to video production. Source: Vidyard

56% of videos are now less than 2 minutes long. Source: Vidyard

59% of all videos are explainer videos, which is the most common video format for brands. Source: Vidyard

69% of companies report their video marketing budget is increasing. Source:Ascend2

5x greater dwell time for video content compared to static. Source: Facebook IQ

Mobile will account for 72% of US digital ad spend by 2019. Source: eMarketer

Consumer Behaviours 2.5s is the average time a user consumes a piece of content on FB desktop. Source: Facebook IQ

90% of the time on mobile is spent within apps. Source: Smart Insights

45% of all shopping journeys contain an action on mobile. Source: Facebook IQ

49% of shoppers do online research before making gift purchases. Source: National Retail Federation

Infographics are liked and shared on social media 3X more than other any other type of content. Source:MassPlanner

Only 68% of B2B businesses use landing pages to capture sales lead information for future conversion. Source: Marketing Sherpa

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Freelance Statistics 2018



Posted in News, Resources, Freelancing Tips on Feb 14, 2018

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