Navigating the Holiday Season as a Freelancer


The holiday season is a busy time of year for everybody as business try to cater to customers making a frenzy of holiday purchases and wrap-up projects before staff start taking time off. Whether they plan to take time off or work hard to cover their own holiday purchases, freelancers have to make decisions about their business and navigate the holiday season on their own. Hopefully your holiday marketing campaign is already in full swing, if not it's not too late to check out Our Top 6 Holiday Marketing Tips for Freelancers. Besides running a killer marketing campaign, what else can freelancers do to prepare for the holiday season? Whether you’re planning to take some time off or use the holidays to make some money, here are some tips to help you get through this crazy time of year.

If you plan to take time off:

  • be sure to inform your clients of your schedule
  • if you’re going to be unavailable in the middle of a project, tell clients and let them know what components will be completed before you leave and what you will get working on when you return
  • let clients know how they can reach you in an emergency or what to do if they cannot contact you
  • plan to have projects wrapped-up earlier than you think you need to, leaving a time-buffer just in-case they run long
  • be sure to have a extra money in your bank account to ride out your vacation period with ease
  • schedule any new projects to start in January upon your return
  • put your holiday schedule on your website and set an away message so potential clients know when you will be back

If you plan to work:

  • let your clients know you’re available to work, they might assume everyone will be taking holidays so a friendly email informing them you’re not might land you a new project
  • take advantage of the the pre-holiday season now because it is a lucrative time of year for businesses and a good time to pitch services before the holiday rush, once holiday season gets into full swing it’ll be hard to get new clients
  • regular employees take holidays so check in with your clients to see if they need any extra help covering any absences, small businesses might be especially overwhelmed and happy to hear you can help them out
  • if you did some work over the holidays last year for a client, be sure to check if they need your services again this year
  • some businesses have left over money at the end of the year and might be ready to hire someone to do a project; reach out to any clients who had a project in mind earlier in the year but put it off due to budget considerations, pitch new ideas to current clients, follow-up with potential clients
  • lock in clients for the new year by offering a discount to those who sign up now
  • attract attention by getting your brand into the holiday spirit on social media
  • offer a holiday deal for your services or a special holiday package
  • emphasize that you are open for business on your website and in your blog content

If you’d like to stay working but projects have slowed down over the holidays while everyone is away from their desks, there are still a few things you can do to keep your business in great shape and ready for the new year.

No matter how you plan on spending the holiday season, a little preparation can help things flow smoothly into the new year. There are a few things all freelancers should do to prepare for the holiday season, such as: send personalized holiday as part of your email marketing strategy, inform yourself of any banking holidays to see if any invoices will be impacted, and check-in with clients on current projects to reaffirm timelines in lieu of holidays and see if any of your main contacts be away. If you are hoping to work over the holidays and want make sure clients can find you, make sure your freelancer profile at Sagegroupy is up-to-date and looking great.

Author: S.Suzuyama

Posted in Freelancing Tips on Nov 12, 2018

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