Our Top 6 Holiday Marketing Tips For Freelancers

American

Author: Tatiana Rivers- Tati Rivs Social Media Marketing

Holiday Marketing Isn't Just For Retailers

The holiday season is the biggest selling period for many businesses. Holiday sales can reflect as much as 20% percent of the retail industry's total sales for the entire year. For obvious reasons, having a holiday centered around gift giving will lead to a big increase in revenue. The Christmas shopping season can start as early as September and can last until the first weeks of January.

Holiday marketing doesn’t need to just be for retailers. Any business (including a solo freelancer) can take advantage of the season with a few clever marketing techniques. These techniques can in turn result in a more profitable year. We have put together a few ideas that you can easily implement today to take advantage of the holidays.

Our Tops 6 Holiday Marketing Tips For Freelancers

1. Remind Clients of New skills

The holiday season is a perfect time to send out a newsletter letting your current clients know about new skills you can offer. If you have been working on practicing video editing techniques or have discovered a little niche that you are becoming quite talented at, let your clients know! They may not need it right now but if the opportunity arises, they will now be aware it is something you can offer. Using a program like Mail Chimp lets you easily create professional email campaigns. It has easy to use templates that practically walk you through every step. You can set one up in minutes, and by using a few stock photos from a site like StockSnap.io and you are good to go!

!American

2. Offer Holiday Options In October

The best time to send your first newsletter to your clients is in October to give them time to think about your offer. Follow up with a reminder in November and again in early December. This will increase your chances of getting a call back. Change the newsletter slightly so you are not boring your clients. Maybe include incentives like early sign ups that have a discount or a free service that you can tack on if they upgrade their service package.

3. Show Your Appreciation and Keep Your Clients Loyal

The holidays are about giving. To keep your current clients loyal, sending them a thank you for their business over the holidays is a small gesture that can keep their business with your for years. Having a loyal list of clients is just as important as getting new ones. You can offer a free service like a 20 min consultation or extra designs or go with tried tested and true, a gift card with a handwritten thank you note.

4. Create Holiday A Service Package

Similar to letting clients know about new skills, you can also repackage your current list of services to create new package just for the holidays. If you have never packaged your services before, this is a perfect way to start and market it as a holiday special. For example, if you freelance as a branding consultant, put together a “New Year, New You” package that you can promote on social media and send to your clients with a set rate that is geared towards creating a new brand for a business. In addition, since holidays are so busy for many owners and their marketing teams, think of ways you can help them ahead of time and create a special package for that. If you are a graphic designer or photographer, predesign some holiday images and create a package that you can offer to your clients ahead of the holiday season. Give them a sneak peak early on, that way they can think of how they can incorporate this into their own marketing plans and order more services from you.

5. Run A Referral Campaign

Every freelancer depends on referrals and testimonials. In fact, most businesses do. In the spirit of giving and sharing, the holidays are a perfect time to launch a referral campaign. Send an email to remind your clients to rate you on Google, Facebook or give a few lines for a testimonial. In exchange you would do the same for them or offer them something else in return.

6. Run A Social Media Holiday Contest For A Call To Action

The holiday season is the perfect time to jump on the bandwagon and create a social media contest. They are free to set up and can get you in front of a fairly wide audience. On instagram use the hashtags #instagiveaway or #instacontest for a bigger reach. If you think you have nothing to offer on social media, that is probably unlikely. You can offer consultation services, logo designs, ebooks, images, web help, anything really. You can design a contest image in no time on Canva such as the ones below.

American American
There you have it! We hope these tips help you increase your freelance business this year. For more information on promoting your freelance services check out the following links:

How To Stand Out Against Your Freelance Competitors

5 Free Tools For Freelancers

How To Advertise Yourself As A Freelancer

American

Posted in Freelancing For Beginners, Freelancing Tips on Nov 16, 2017

Follow Sagegroupy

    Recent Posts

  • Get and Keep Clients Onboard with these 5 Steps

    Posted in Freelancing Tips, Business Tips on Sep 21, 2018

    A solid onboard process and package can save you time and help you screen out projects that do not fit within your business parameters. Even though each project is unique, you can create a process that will give each of your clients the necessary information about working with you and enable you to gather important information from them. We've narrowed down the process of getting and keeping clients onboard to 5 easy steps that can be adapted for any freelance business.

  • Promote Yourself as a Freelancer

    Posted in Freelancing For Beginners, Freelancing Tips on Sep 14, 2018

    One of the most important things you can do in order to attract clients and get yourself hired as a newly-minted or seasoned freelancer is to promote yourself. If you have the skills clients need, they will hire you - but only if they can find you first! Here are some tips you can use to promote your business.

  • Youtube Channels for Freelancers

    Posted in Resources on Sep 07, 2018

    Youtube is a great place for solopreneurs to find inspiration, motivation and lessons on developing the skills you need to grow your own business. We've rounded some of the best channels to guide you on your path to success as a freelancer.

  • Building Routines for Success: Part 4

    Posted in Freelancing Tips, Business Tips on Aug 27, 2018

    Productivity is just as important for freelancers as it is for people who work in traditional office environments, the only difference is that there is no one to hold the freelancer accountable. It takes time and work to build a good reputation for yourself as a reliable freelancer, but it will only take one or two missed deadlines to lose that reputation. In the final post of our Building Routines for Success series, we’re going to help you build a daily routine so you never miss a deadline and can keep your business running smoothly.

  • Building Routines for Success: Part 3

    Posted in Freelancing Tips, Business Tips on Aug 20, 2018

    Regardless of your work style, having a weekly routine can help you stay on top of all the projects you are working on, and help you remember to do all the little things you need to do to keep your business running smoothly. In the third part of our Building Routines for Success series we offer a weekly routine to keep your schedule organized and keep your business on track.

  • Building Routines for Success: Part 2

    Posted in Freelancing Tips, Business Tips on Aug 13, 2018

    One of the biggest complaints that clients have when working with freelancers is that they do not deliver work on time. If you want to be a successful freelancer you need to be organized enough to never miss a deadline. In the second part of this SageGroupy series on building routines, we offer a simple monthly routine to help you keep your business on track and thriving.

  • Building Routines for Success: Part 1

    Posted in Freelancing Tips, Business Tips on Aug 06, 2018

    When you are a one-person operation, fostering the growth of your business and making sure everything is running smoothly can seem like a daunting task. This is when a few simple routines can come into play and help you keep track of how you and your business are doing. In the first part of the SageGroupy series on routines, we offer a simple yearly routine to help you keep your business on track and thriving.

  • How to Get Started as a Freelance Social Media Manager

    Posted in Freelancing For Beginners, Freelancing Tips on Jul 27, 2018

    As the demands associated with online marketing become greater and harder to meet, businesses are increasingly turning to Social Media Managers to help them boost their online presence and reach their target audiences. If you think that social media management sounds like the right profession for you, here are some steps you can take to become the next in-demand Social Media Manager.

  • A Step by Step Guide to Creating your Brand

    Posted in Freelancing Tips, Business Tips on Jul 20, 2018

    If you want to move beyond being a work-for-hire run-of-the-mill freelancer and become a stand-out solopreneur, then it is time to turn yourself into a brand. A memorable brand will help you get noticed and help potential clients remember you and what you can do for them. So how can you build a successful brand? Follow these steps to move beyond being a basic freelancer into becoming successful solopreneur.

  • 10 Apps to Boost Your Online Presence

    Posted in Resources, Freelancing Tips, Business Tips on Jul 13, 2018

    Cultivating a stellar social media presence can be very demanding. Luckily there are apps to help your brand stay active on social media and get the attention it needs. We've rounded-up 10 apps that will help you boost your online presence.


Tags


Comments

Please sign in to comment!