Author: Tatiana Rivers- Tati Rivs Social Media Marketing
Holiday Marketing Isn't Just For Retailers
The holiday season is the biggest selling period for many businesses. Holiday sales can reflect as much as 20% percent of the retail industry's total sales for the entire year. For obvious reasons, having a holiday centered around gift giving will lead to a big increase in revenue. The Christmas shopping season can start as early as September and can last until the first weeks of January.
Holiday marketing doesn’t need to just be for retailers. Any business (including a solo freelancer) can take advantage of the season with a few clever marketing techniques. These techniques can in turn result in a more profitable year. We have put together a few ideas that you can easily implement today to take advantage of the holidays.
Our Tops 6 Holiday Marketing Tips For Freelancers
1. Remind Clients of New skills
The holiday season is a perfect time to send out a newsletter letting your current clients know about new skills you can offer. If you have been working on practicing video editing techniques or have discovered a little niche that you are becoming quite talented at, let your clients know! They may not need it right now but if the opportunity arises, they will now be aware it is something you can offer. Using a program like Mail Chimp lets you easily create professional email campaigns. It has easy to use templates that practically walk you through every step. You can set one up in minutes, and by using a few stock photos from a site like StockSnap.io and you are good to go!
2. Offer Holiday Options In October
The best time to send your first newsletter to your clients is in October to give them time to think about your offer. Follow up with a reminder in November and again in early December. This will increase your chances of getting a call back. Change the newsletter slightly so you are not boring your clients. Maybe include incentives like early sign ups that have a discount or a free service that you can tack on if they upgrade their service package.
3. Show Your Appreciation and Keep Your Clients Loyal
The holidays are about giving. To keep your current clients loyal, sending them a thank you for their business over the holidays is a small gesture that can keep their business with your for years. Having a loyal list of clients is just as important as getting new ones. You can offer a free service like a 20 min consultation or extra designs or go with tried tested and true, a gift card with a handwritten thank you note.
4. Create Holiday A Service Package
Similar to letting clients know about new skills, you can also repackage your current list of services to create new package just for the holidays. If you have never packaged your services before, this is a perfect way to start and market it as a holiday special. For example, if you freelance as a branding consultant, put together a “New Year, New You” package that you can promote on social media and send to your clients with a set rate that is geared towards creating a new brand for a business. In addition, since holidays are so busy for many owners and their marketing teams, think of ways you can help them ahead of time and create a special package for that. If you are a graphic designer or photographer, predesign some holiday images and create a package that you can offer to your clients ahead of the holiday season. Give them a sneak peak early on, that way they can think of how they can incorporate this into their own marketing plans and order more services from you.
5. Run A Referral Campaign
Every freelancer depends on referrals and testimonials. In fact, most businesses do. In the spirit of giving and sharing, the holidays are a perfect time to launch a referral campaign. Send an email to remind your clients to rate you on Google, Facebook or give a few lines for a testimonial. In exchange you would do the same for them or offer them something else in return.
6. Run A Social Media Holiday Contest For A Call To Action
The holiday season is the perfect time to jump on the bandwagon and create a social media contest. They are free to set up and can get you in front of a fairly wide audience. On instagram use the hashtags #instagiveaway or #instacontest for a bigger reach. If you think you have nothing to offer on social media, that is probably unlikely. You can offer consultation services, logo designs, ebooks, images, web help, anything really. You can design a contest image in no time on Canva such as the ones below.