The Rise of the Solopreneur


What's a Solopreneur?

Independent workers now account for about a third of the American workforce, and it is not just millenials who are turning away from traditional work structures, more and more workers of all ages are heading towards independence. With terms like side-gigger, freelancer and solopreneur all referring to independent workers, it’s easy to get the terms confused even though they are all different styles of working. The term solopreneur has been around for a while now, however many people are not quite sure what exactly a solopreneur is and if they’re more like an entrepreneur or a freelancer.

How do Solopreneurs differ from Entrepreneurs?

Much like an entrepreneur, a solopreneur is a business person. Unlike entrepreneurs, solopreneurs have no staff and are not looking to acquire any, nor are they hoping to expand and sell their business to a bigger corporation in the future. They are a one-person shop focused on their product and want to keep it that way. Solopreneurs tend to stick to one skill area or niche consistently, whereas entrepreneurs may try out a few things based on where they think business will grow. The main work of an entrepreneur is making connections and managing, while their team works on their product.

Are Solopreneurs the same as Freelancers?

Both freelancers and solopreneurs are workers (not managers) who want to focus on their work product rather than managing a business. Working on their own they enjoy a high degree of freedom in their work, freelancers and solopreneurs don’t have to worry about company politics, shareholders and working with or managing other employees. In fact the way solopreneurs and freelancers work is so similar that many people use the terms interchangeably, however there is one key difference between them:

Solopreneurs want to be business savvy and hustle their brand so they can get more business and better jobs, whereas freelancers are happy with the work they have.

Solopreneurs are enthusiastic about building their business, whereas freelancers see themselves more as talent-for-hire and not as a business. Solopreneurs make optimal use of technology, such as social media platforms, to market their business; they work on building their brand so that they can build their business, get more work and increase their fees. Freelancers might be side-giggers, supplementing their main income with some freelance work, or they might have been lucky enough to find a few steady clients that provide enough work and income that they are content without needing to expand their reach. If you’re interested in the statistical differences between freelancers and solopreneurs, there are some handy infographics available here and there.

Who Benefits from the Rise of Solopreneurs?

Solopreneurs may be solo-brands and free to carve their own path, but that doesn’t mean that they always work completely alone. The good news for everyone is that solopreneurs tend to hire other independent workers in order to get help with parts of their business that are beyond their skills. For example, a solopreneur writer might hire a solo graphic designer to help them with their brand logo, that graphic designer might hire a business consultant and a social media manager, they in turn might hire accountants and writers, and on and on. The increase in work will lead to more and more work for all kinds of independent workers, solopreneurs, freelancers and side-giggers - it’s a great time to be an independent worker! Solopreneurs might even band together with other independent workers in order to complete a large project for a client, there is no end to possible work scenarios as the workforce increasingly shifts towards this new style of working. If you’re ready to try independent working, sign up with SageGroupy to get started and check out our next blog to see if being a solopreneur is right for you.

Author: S.Suzuyama

Posted in News on May 04, 2018

Follow Sagegroupy

    Recent Posts

  • Use Instagram Stories to Promote your Freelance Business

    Posted in Freelancing Tips, Business Tips on Nov 19, 2018

    Instagram stories have become an essential part of marketing on Instagram and they are a fantastic way for your followers and potential clients to get to know you. If you are a freelancer working in the creative industry, you don’t want to miss out on this fun and effective marketing method. Take a look at how to use Instagram stories to boost your business profile.

  • Navigating the Holiday Season as a Freelancer

    Posted in Freelancing Tips on Nov 12, 2018

    Whether they plan to take time off or continue to work hard, freelancers have to make decisions about their business and navigate the holiday season on their own. What can freelancers do to prepare for the holiday season? Whether you’re planning to take some time off or use the holidays to make some money, here are some tips to help you get through this crazy time of year.

  • Do I have to Hustle my Brand to Succeed?

    Posted in Freelancing For Beginners, Freelancing Tips on Nov 05, 2018

    What if you don’t want to spend a lot of time hustling your brand and would rather focus on just doing the work that your clients need, are you doomed to fail as a freelancer? If this big question is on your mind as you debate whether or not freelancing is for you, we have good news and bad news. The bad news is: you do have to do some marketing, it cannot be avoided if you want clients to find you. The good news is: marketing yourself doesn’t have to be the difficult hustle you think it is and you aren’t doomed to always be selling yourself.

  • Routes and Requirements to Becoming an Online Educator

    Posted in Resources on Oct 26, 2018

    Are you passionate about education but don’t want to be tied down to a specific location? If so, becoming an online educator might be the right fit for you.

  • Email Marketing for Freelancers

    Posted in Resources, Freelancing Tips, Business Tips on Oct 19, 2018

    Email marketing may seem pretty old-school but it is still one of the most effective ways for small businesses to reach other small businesses, and it is a great way for freelancers to keep themselves fresh in the mind of potential clients. See what an email marketing strategy needs to make it successful.

  • What do Clients Want?

    Posted in Freelancing Tips on Oct 12, 2018

    When you are competing against the growing ranks of talented freelancers, how do you stand out from the pack and land the jobs you need? Here's what clients are really looking for.

  • The Top 5 Reasons Why Freelancing is Ideal

    Posted in News on Oct 05, 2018

    If you're thinking of making the leap from traditional employment into freelancing this list might help you make the transition, check out the top 5 reasons why we think freelancing is ideal.

  • How to Get Started as a Freelance Business Consultant

    Posted in Freelancing For Beginners, Freelancing Tips on Sep 28, 2018

    Do you have the interest, experience and work habits required to be a freelance business consultant? If you have years of business experience and are thinking of taking your expertise out of the office and into the freelance world, here are some steps you can take in order to build your own freelance business consultant business.

  • Get and Keep Clients Onboard with these 5 Steps

    Posted in Freelancing Tips, Business Tips on Sep 21, 2018

    A solid onboard process and package can save you time and help you screen out projects that do not fit within your business parameters. Even though each project is unique, you can create a process that will give each of your clients the necessary information about working with you and enable you to gather important information from them. We've narrowed down the process of getting and keeping clients onboard to 5 easy steps that can be adapted for any freelance business.

  • Promote Yourself as a Freelancer

    Posted in Freelancing For Beginners, Freelancing Tips on Sep 14, 2018

    One of the most important things you can do in order to attract clients and get yourself hired as a newly-minted or seasoned freelancer is to promote yourself. If you have the skills clients need, they will hire you - but only if they can find you first! Here are some tips you can use to promote your business.



Please sign in to comment!