Author: Tatiana Rivers- Tati Rivs Social Media Marketing
The right combination of tools and apps can be a social media managers secret weapon. From scheduling, to image design, these tools can make you look like you have a whole agency behind you, even though you are just one freelancer.
In this post, we take a look at some of the more useful tools out there (most of which we use ourselves) so that your social media freelance business can get a boost. Enjoy and don’t forget to check out the rest of our blog for more helpful tips and resources.
Our Top Social Media Manager Tools
Hootsuite is still one of the most reasonable and popular scheduling platforms out there. The price can not be beat for the amount of work it does. Hootsuite has a free version but the upgraded version makes more sense for a social media manager. Hootsuite covers the basics with an easy to use dashboard, great customer support and can now schedule directly onto Instagram (it’s about time!). This platform is perfect for the average social media freelancer.
To us, Sprout Social is like the next level up from Hootsuite. It is more expensive but sometimes you need to pay to play. Our favourite features are the reporting and some additions to the scheduling. The analytics are more robust than in Hootsuite and these reports can have your logo on it making you look more professional. When you start landing some bigger clients, you need something like Sprout. We also love the feature of being able to schedule recurring posts in one shot by choosing multiple days, big time saver when you are working with evergreen content.
There are several repost apps out there but we have been using the one we linked above with great results. We use with Instagram, it makes reposting easy.
Hands down, one of the tools we love the most. Canva has helped social media managers everywhere design great social posts themselves. The fonts are great and the layouts and suggested designs are so helpful. Best part, still free for the majority of all the services. Never change Canva. Never change.
The Sprinkles app is a camera tool that automatically detects the subjects of your photos and suggests appropriate captions. Sprinkles also includes face-detection technology so you can apply Smart Stickers (masks and filters) to your images. We have not tried yet but are really interested to try it out! Free on IOS.
Discover content, schedule posts, monitor conversations, amplify reach, and analyze results. All with one tool. A must if Pinterest is an important part of your strategy. Most other schedulers don’t include Pinterest. Tailwind can take your Pinning to a whole new level and saves you hours. It has also been focusing on Instagram so for businesses that rely on those two visual platform, this one is a must.
If Instagram is the main source for your marketing then Iconosquare is invaluable. It is paid but worth the money to make the most of that platform.
We have been using Feedly for awhile and it is still the best for generating 3rd party articles and categorizing them. Love this especially for Twitter and LinkedIn.
Planoly is the first visual planner for Instagram. Planoly was thoughtfully designed from a designer’s and editor’s point of view. We love it and don’t know how we ever functioned without it before. Great especially if you are working with a team or want to get your client on board with a vision. It’s free!!
You need to clean up your followers every once in awhile. Manage filter helps you do just that. It lets you know who is not following you and you can easily unfollow them. There is a free version and paid.
If you are working with a team, we love Slack for its ability to communicate virtually. It integrates with so many other apps and really does make things flow better. The free version does most of everything you need.
If you are doing any image editing then you probably will need an app like VSCO which gets you those perfect insta worthy shots.
We hope you liked this list. Make sure to check out our blog and sign up to Sage Groupy to get connected with companies looking for freelancers!