Author: Tatiana Rivers- Tati Rivs Social Media Marketing
The New Age Of Marketing Is About Connecting
Marketing has changed significantly with the birth of social media. In today’s world, there are multiple social media platforms where your target customers are spending time. One way successful businesses have been using social media to market themselves is by using content marketing.
So what exactly is content marketing? According to Google's dictionary;
“ Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content marketing tells the story of your company as well as the products and the services you offer. This is important because today’s consumers are different than in previous decades. According to Forbes; today’s consumers are "connected, impatient and informed". They do research before they choose a product and it is easy for them to compare multiple options in an instant. It is for this reason, that businesses need to continuously reach their consumers on a daily basis.
A healthy content marketing strategy should include multiple forms of content, from a blog to regular social media messages and videos. This can seem overwhelming to many business owners that are already bogged down with the daily chores of running a business. The good news is, by hiring a freelance content writer you will alleviate much of this stress and they will also enhance the marketing strategy of your business.
What To Expect When Hiring A Content Writer
1. Varying Costs
The costs of hiring a content writer varies. The more complex your industry is and the more research that writer is expected to do, the more it will cost. Do your research before hiring the first writer that comes your way.
2. They Will Need Your Branding Information
No one knows your company’s brand better than you. You should pass on as much information about your brand as you can to your content write. Make sure they have your company values, the voice you want portrayed and even as aesthetic for an images used should be given in a neat package before your writer gets to work.
3. You Will Need To Provide Your Specific Marketing Goals
Sharing your marketing goals with your content writer will allow them to write with that in mind.
4. Discuss How Content Will Be Shared
Content is almost useless unless it is shared across social media repeatedly. Hiring a social media freelancer can be helpful in facilitating this process as well as using a scheduling program like Hootsuite or Sprout Social.
5. You Will Want To Establish A Schedule
Decide on a frequency and stick to a consistent schedule to ensure that content is regularly being developed and shared.
6. Decide On An Approval Process
You should be the final eye that reviews any content that is being published about your company Over time, there can be a trust that is established that can allow your writer to publish without approval but this should not be rushed.
There you have it, we hope that these tips help further your businesses. If you are looking to hire freelancers you can do so right here on Sage Groupy! Sign up today.