Author: Tatiana Rivers- Tati Rivs Social Media Marketing
Blogging has been an important marketing tool for big businesses for some time now, but did you know it also helps small and solo businesses (like freelancers) too? Having a blog can benefit your freelance business in a number of different ways. Today, we will look at four of the biggest benefits.
1. Blogs Improve SEO (search engine optimization)
In today's competitive online marketplace, search engine optimization is essential to being found through search engines like Google. The key to SEO is to include content that is loaded with keywords so that when people try to search you on Google, Google can direct them to your website. The more keywords you can put in your website the better. This is where blogs become very useful. By writing often about your business and updating your website, you will be including the keywords that you want people to search for more frequently. A weekly blog post overtime will help your website be searched through Google because you will have a lot more keywords after a few months. This is a bit of a long-term investment, however, if used properly, this can help your freelance career significantly.
2. Blogs Can Connect You With Your Customers
Have you ever wanted to explain to potential customers about why your work is superior to your competitors? Well blogs let you do that. Blogging about your services, the projects you have worked for and even future ideas, can help you stand out against the competition.
3. Blogs Help With Branding
As mentioned, blogs are a way to speak to your customers and we live the age of conscious consumerism. Conscious consumerism means that customers will be doing their research and choosing what brand to work with based on that research. They need to get to know your business and what you stand for in addition to seeing what your services are. In order to do this in a more convincing way, you need to speak to them online through your brand. Having a distinct brand that you can portray through a blog will help you do this better. Blogs are not only a place for keywords, blogs tell can tell a story about your business visually. They can showcase your personality, for example; you can write the about journey that you have taken to get to where you are and any fun adventures you have had along the way. You can include humor, images, videos and so much more through a blog. Having a blog and a distinct online brand will definitely help you stand out amongst your competitors. The more you write, the more your personality will come through and it’s your personality and portfolio that people will choose to work with.
4. Blogs Can Be Used for Content Marketing
We have touched on a few elements of content marketing here already, SEO, branding and storytelling are all part of content marketing, however, this is such an important benefit that it needed its own explanation. Content marketing is what most of online marketing is made up of these days. The content that we are referring to is pieces of information that are taken from your website. The more original content that you can use, the more people will be funneled to your site and the more interested people are in your content, the more they will want to share it, getting you in front of a wider audience. The bigger the audience that's looking at you the more business you will probably have. So having a healthy content marketing strategy is absolutely critical if you want to take your freelance career to the next level. Having a blog will help you do so.
There you have it! We hope this helps you in your freelance career. For more tips on improving your freelance career, check out the following articles.