Why Your Freelance Business Needs A Blog

American

Author: Tatiana Rivers- Tati Rivs Social Media Marketing

Blogging has been an important marketing tool for big businesses for some time now, but did you know it also helps small and solo businesses (like freelancers) too? Having a blog can benefit your freelance business in a number of different ways. Today, we will look at four of the biggest benefits.

1. Blogs Improve SEO (search engine optimization)

In today's competitive online marketplace, search engine optimization is essential to being found through search engines like Google. The key to SEO is to include content that is loaded with keywords so that when people try to search you on Google, Google can direct them to your website. The more keywords you can put in your website the better. This is where blogs become very useful. By writing often about your business and updating your website, you will be including the keywords that you want people to search for more frequently. A weekly blog post overtime will help your website be searched through Google because you will have a lot more keywords after a few months. This is a bit of a long-term investment, however, if used properly, this can help your freelance career significantly.

2. Blogs Can Connect You With Your Customers

Have you ever wanted to explain to potential customers about why your work is superior to your competitors? Well blogs let you do that. Blogging about your services, the projects you have worked for and even future ideas, can help you stand out against the competition.

3. Blogs Help With Branding

As mentioned, blogs are a way to speak to your customers and we live the age of conscious consumerism. Conscious consumerism means that customers will be doing their research and choosing what brand to work with based on that research. They need to get to know your business and what you stand for in addition to seeing what your services are. In order to do this in a more convincing way, you need to speak to them online through your brand. Having a distinct brand that you can portray through a blog will help you do this better. Blogs are not only a place for keywords, blogs tell can tell a story about your business visually. They can showcase your personality, for example; you can write the about journey that you have taken to get to where you are and any fun adventures you have had along the way. You can include humor, images, videos and so much more through a blog. Having a blog and a distinct online brand will definitely help you stand out amongst your competitors. The more you write, the more your personality will come through and it’s your personality and portfolio that people will choose to work with.

4. Blogs Can Be Used for Content Marketing

We have touched on a few elements of content marketing here already, SEO, branding and storytelling are all part of content marketing, however, this is such an important benefit that it needed its own explanation. Content marketing is what most of online marketing is made up of these days. The content that we are referring to is pieces of information that are taken from your website. The more original content that you can use, the more people will be funneled to your site and the more interested people are in your content, the more they will want to share it, getting you in front of a wider audience. The bigger the audience that's looking at you the more business you will probably have. So having a healthy content marketing strategy is absolutely critical if you want to take your freelance career to the next level. Having a blog will help you do so.

There you have it! We hope this helps you in your freelance career. For more tips on improving your freelance career, check out the following articles.

7 Places Where You Can Find Freelance Jobs

How To Get Better At Managing Your Time

How To Determine Your Freelancing Rate

How to Start Freelancing with No Experience

American

Posted in News, Resources, Freelancing For Beginners, Freelancing Tips on Dec 27, 2017

Follow Sagegroupy

    Recent Posts

  • How to become a Freelance Web Designer

    Posted in Freelancing For Beginners on Feb 22, 2019

    There are plenty of obstacles between the starting point of freelancing and running your own successful business. If becoming a freelance web designer is your dream, here are some steps to take to rise to the challenge .

  • Tasks that You Should Outsource to a Freelancer

    Posted in Business Tips on Feb 15, 2019

    When your business is a brand new start-up, hiring freelancers can really help you get off the ground without the burden of needing a large office space or having to pay monthly salaries. Here are several types of tasks you should hire a freelancer to do for you today.

  • Help! I Can't Land Clients

    Posted in Freelancing For Beginners, Freelancing Tips on Feb 08, 2019

    What if you’ve been following all our advice here on the Sagegroupy blog, but still aren’t finding any clients? There could be a few things going wrong; we’ve made a list of 15 reasons you might not be landing clients.

  • Finding Clients

    Posted in Freelancing For Beginners on Feb 01, 2019

    Before you can start making money as a freelancer, you’re going to need to find some clients. This is one of the hardest parts of freelancing and a lack of clients is the main reason that some budding freelancers end-up throwing in the towel prematurely. If you are at a loss on how to find clients, we hope this post can help you get started.

  • How to become a Freelance Editor

    Posted in Freelancing For Beginners, Business Tips on Jan 25, 2019

    Do spelling mistakes, grammatical errors and poor punctuation jump out at you and ruin your reading experience? If written errors and bad writing style make you crazy you might make a great editor! If you have ever considered trying your hand as a freelance editor here are some of the steps you can take to get from just thinking about it to being a successful solopreneur.

  • Hiring Freelancers is Good for Business

    Posted in Business Tips on Jan 18, 2019

    With 59% of U.S. companies currently making use of remote workers and freelancers, you may have wondered if making use of freelancers would be good for your business. Here at Sagegroupy we think that freelancers are valuable assets and can be good for any business, here are the reasons why.

  • The Good, the Bad, and the Ugly of Freelancing

    Posted in Freelancing For Beginners on Jan 11, 2019

    If you’ve been thinking of making the transition from the traditional work world into the world of freelancing in 2019, take a look at the good, the bad, and the ugly of freelancing to see if it is right for you.

  • Start Your Year by Checking on your Business’s Health

    Posted in Freelancing Tips, Business Tips on Jan 04, 2019

    By spending a little time reviewing the overall health of your business you can assess whether or not your business is thriving or barely surviving. Here are a few things to think about at the beginning of the year.

  • Wrap-up your Year as a Freelancer

    Posted in Freelancing Tips, Business Tips on Dec 24, 2018

    The end-of-the-year is a good time to celebrate your success and learn from your failures. Here is a list of things to ask yourself and check-on to make sure your business is thriving as you wrap-up this year and prepare for the new year ahead.

  • A Freelancer’s Wishlist

    Posted in Freelancing For Beginners, Freelancing Tips on Dec 17, 2018

    It is a freelancer’s job to be client oriented, but once in a while we should remind ourselves of what we want so that we can remember why we love freelancing. We’ve rounded-up 15 items that you might find on a freelancer’s wishlist.


Tags


Comments

Please sign in to comment!