What if you don’t want to spend a lot of time hustling your brand and would rather focus on just doing the work that your clients need, are you doomed to fail as a freelancer? If this big question is on your mind as you debate whether or not freelancing is for you, we have good news and bad news. The bad news is: you do have to do some marketing, it cannot be avoided if you want clients to find you. The good news is: marketing yourself doesn’t have to be the difficult hustle you think it is and you aren’t doomed to always be selling yourself.
Email marketing may seem pretty old-school but it is still one of the most effective ways for small businesses to reach other small businesses, and it is a great way for freelancers to keep themselves fresh in the mind of potential clients. See what an email marketing strategy needs to make it successful.
One of the most important things you can do in order to attract clients and get yourself hired as a newly-minted or seasoned freelancer is to promote yourself. If you have the skills clients need, they will hire you - but only if they can find you first! Here are some tips you can use to promote your business.
If you want to move beyond being a work-for-hire run-of-the-mill freelancer and become a stand-out solopreneur, then it is time to turn yourself into a brand. A memorable brand will help you get noticed and help potential clients remember you and what you can do for them. So how can you build a successful brand? Follow these steps to move beyond being a basic freelancer into becoming successful solopreneur.