There are so many social media platforms out there these days that it can be overwhelming trying to figure out which ones to use to showcase your talents. If you are a freelance photographer, it seems obvious that you will want to use visual platforms, but which ones will help you build your brand and reach clients?
At the top, instagram is still going strong as king of the visual apps and it looks like it’s going to stay that way through 2020. Check out our article on how to use stories effectively to promote your freelance business.
You can link your portfolio and website to your Pinterest to boost their traffic. Build your reputation as an expert in your niche area by constructing inspirational boards and folders relevant to your industry.
If you use Adobe products, check out Behance, an online showcase for visual creatives to showcase their work, connect with, and be inspired by other creatives in the community.
Flickr is still holding strong as one of the world’s largest communities of photographers and a place they can store their photos and hone their craft.
Use storytelling to showcase your work using the beautifully curated Stellar, or on Visura.
Youpic allows you to not only share your photos and build your brand, it also offers courses in photography if you are interested in adding new skills to your repertoire.
Do not forget about facebook, even though it might be falling out of favour with the younger crowd, people are still using it to connect and to check out businesses, so consider having a page dedicated to your photography where you can engage with potential clients.
No matter which platforms you choose to use, you want to be sure to not only post your work, but to engage your audience because, after all, social media is meant to be social. You need to like, follow, comment on people operating with your niche area in order to get your audience’s attention, build your brand, and get people interested in hiring you.
The time you spend sharing your photos on social media is free marketing, so be sure to treat as you would any other part of you marketing strategy. You should curate your work, posting only your best pictures, and try to stick within your niche in order to attract potential clients. Do not forget to include links to your portfolio and website on all your social media networks, and on your profile here on Sagegroupy, so that clients can find you today.
Authour: S.Suzuyama
