Now that 2019 is halfway over, you might be starting to think about what to do to keep your business growing and thriving heading towards 2020. Marketing is one of the most important ways to increase sales and nowadays that means being social media savvy. It is important to be aware of the trends so that you can formulate a marketing strategy that will reach your target audience and not get lost in the crowd. Here are 5 things to watch out for in the world of social media in the year 2020.
1: Changing Search Strategies
There will be an increase in people turning to social media rather than online search engines for product research, so you need to have a strong social media presence. When searching people will be making use of voice commands more often instead of typing. This means using long-tailed keyword searches (conversational/semantic searches) rather than typical keyword searches, for example: “what are the top social media trends for the year 2020?” vs. “top social media trends 2020”. Image searches will also become more prevalent, so be sure to show off your wares.
2: Communication Evolution
Emerging markets will be mobile based and social video will increase in popularity. Try including live videos as part of your marketing strategy to build brand popularity, communicate with your customers, network, and show-off visual content. In 2020 more and more businesses will be using messaging apps to communicate with customers. This means there will be more reliance on chatbots to interact with customers and make ordering/check-out processes easier. Besides being used for chatbots, artificial intelligence will play an increased role in the marketing and sales process. Interactive content will drive marketing, things like quizzes, contests, polls, surveys, games, and interactive videos will help you gain intel about your potential customers and what they want.
3: A Whole New World
The world of social commerce is opening up and ads are becoming targeted storefronts, in other words: the ad content is the store. Not only will advertisements double as storefronts, there will be more use of VR (virtual reality) and AR (augmented reality) content. VR and AR can be used in marketing, to offer deeper experience throughout the buyer’s journey, and can reach customers in real-time.
4: Authenticity Rules
The recent rise in fake news, fake profiles, and spam posts have led to an increase in monitoring and people guarding their privacy. They are using messaging apps instead of posting publicly and are more vigilant about the information they share online. Customers want to be able to trust the companies they interact with. More companies will be working with micro-influencers, who have between 1000 and 90,000 followers, because they are seen as more trustworthy, loyal, relevant, and engaged than bigger influencers. Micro-influencers are also more cost-effective than big name celebrities.
5: Network Names
Instagram domination will continue, especially in the older 45-55 demographic. Make it your brand’s new home. There will be a rise in the use of insta-stories, which can offer a less cultivated behind-the-scenes look at a business, document personal struggles, share imperfections and more. The digital dominance of Facebook and Google are predicted to shrink slightly, while Amazon’s presence will grow even bigger. The next big social network name: Tik Tok. It is currently popular with teens and tweens, offering content that is user-generated and authentic.
It can be hard to stay on top of all the trends in social media, but hopefully these predictions will turn out to be accurate and will give you a leg up on how to reach your customers in 2020. If your business’s online presence needs a bit of a boost before 2020, check out our post on 10 Apps to Boost your Online Presence. Find great freelance social media marketers and managers to help your business here on Sagegroupy.