Author: Tatiana Rivers- Tati Rivs Social Media Marketing
What Is A Call to Action?
A marketing term we hear a lot is A Call To Action. A Call To Action is:
"a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive".
Basically it is that which makes your audience do something. You don’t need to be a marketing genius to understand how this would be helpful in building your freelance career. Novice and experienced freelancers alike can all benefit from understanding how to use A Call To Action to help get them more business. Using A Call To Action can be very simple to implement. Here are a few ways that you can implement one today.
1. Add One To All Your Emails
Having A Call To Action in your emails is a very easy place to start. If you haven't been emailing your clients yet, now is a good time to test this out. A Call To Action doesn't have to be just for getting new clients, calls to action can also be a way to upgrade the services your current clients already have. By emailing your clients and letting them know what new services you can provide, you may be able to increase the amount services that they have with you, thereby improving your revenue. You can also create A Call To Action that will ensure you have a long term work relationship. A Call To Action can be to rate your services (to ensure they stay happy) or to get a reward; such as a giveaway for long term clients. Using a email service like Mail Chimp, makes this easy and it looks professional. You can add a button to your Call To Action and an image to make it even more appealing.
Include A Call To Action in your email signature in every email that you write. Your email signature can include A Call To Action such as promoting a new service, getting a review, having a free assessment, or downloading a cheat sheet of tips.
2. Include Calls To Action In Your Social Media
You don't need to have a blog or even an email marketing campaign to implement calls to action. You can use calls to action through social media. This is one reason why we recommend that freelancers also have social media for their business on top of their personal social media. This way you can market your services without being “salesy” to your friends. Calls to action can be anything from free tips, to booking a free consultation and you can make free images like this one on Canva in less than a few minutes.
3. Include A Calls To action In Every Blog Post That You Write
If you haven't considered a blog for your business see the reasons why we recommend having one. If you do have a blog, good for you! Blogs are a great way to market yourself. One of the reasons blogs are so important is that you can embed lots of calls to action. Blogs can be posted through your social media, creating funnels that direct your target clients to your website. Once they get there though you need to provide calls to action. It isn't enough to just pass on interesting information and hope that they like you, you need ask your target audience to do something about it. You want them to book a consultation, you want them to ask for a free quote, you want them to leave their email address. Without a call to action, people don't know what you want them to do. Make it easy, spell it out and you will reap the benefits.