How To Use A Call To Action-Tips For Freelancers

how-to-use-a-call-to-action

Author: Tatiana Rivers- Tati Rivs Social Media Marketing

What Is A Call to Action?

A marketing term we hear a lot is A Call To Action. A Call To Action is:

"a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive".

Basically it is that which makes your audience do something. You don’t need to be a marketing genius to understand how this would be helpful in building your freelance career. Novice and experienced freelancers alike can all benefit from understanding how to use A Call To Action to help get them more business. Using A Call To Action can be very simple to implement. Here are a few ways that you can implement one today.

1. Add One To All Your Emails

Having A Call To Action in your emails is a very easy place to start. If you haven't been emailing your clients yet, now is a good time to test this out. A Call To Action doesn't have to be just for getting new clients, calls to action can also be a way to upgrade the services your current clients already have. By emailing your clients and letting them know what new services you can provide, you may be able to increase the amount services that they have with you, thereby improving your revenue. You can also create A Call To Action that will ensure you have a long term work relationship. A Call To Action can be to rate your services (to ensure they stay happy) or to get a reward; such as a giveaway for long term clients. Using a email service like Mail Chimp, makes this easy and it looks professional. You can add a button to your Call To Action and an image to make it even more appealing.

Include A Call To Action in your email signature in every email that you write. Your email signature can include A Call To Action such as promoting a new service, getting a review, having a free assessment, or downloading a cheat sheet of tips.

2. Include Calls To Action In Your Social Media

You don't need to have a blog or even an email marketing campaign to implement calls to action. You can use calls to action through social media. This is one reason why we recommend that freelancers also have social media for their business on top of their personal social media. This way you can market your services without being “salesy” to your friends. Calls to action can be anything from free tips, to booking a free consultation and you can make free images like this one on Canva in less than a few minutes.

call-to-action-sample
3. Include A Calls To action In Every Blog Post That You Write

If you haven't considered a blog for your business see the reasons why we recommend having one. If you do have a blog, good for you! Blogs are a great way to market yourself. One of the reasons blogs are so important is that you can embed lots of calls to action. Blogs can be posted through your social media, creating funnels that direct your target clients to your website. Once they get there though you need to provide calls to action. It isn't enough to just pass on interesting information and hope that they like you, you need ask your target audience to do something about it. You want them to book a consultation, you want them to ask for a free quote, you want them to leave their email address. Without a call to action, people don't know what you want them to do. Make it easy, spell it out and you will reap the benefits.

We hope you like these tips, for more tips connect with us on Facebook, Instagram and Pinterest.

how-to-use-a-call-to-action

Posted in Freelancing For Beginners, Freelancing Tips on Jan 10, 2018

Follow Sagegroupy

    Recent Posts

  • The Best Freelance Platforms for Web Developers

    Posted in Resources, Freelancing Tips on Nov 25, 2019

    There are so many freelance platforms out there these days that it can be overwhelming trying to figure out which ones to use. It is a good idea to check out some platforms that are specifically geared toward your vocation and if you are a web developer here are a few freelance platforms you don’t want to miss.

  • Should You Take a Chance on Hiring a New Freelancer?

    Posted in Business Tips on Nov 18, 2019

    Different levels of experience demand different rates, meaning an inexperienced freelancer can be a bargain, but can they do the work up to the standard that you need? It is hard to trust someone you’ve never worked with before and even harder to trust someone who is new to freelancing. Here’s what to consider when hiring a new freelancer.

  • 10 Reasons Why Remote Work is Ideal for the Creative Process

    Posted in Freelancing Tips on Nov 11, 2019

    More and more people are finding that remote work suites their work style more than spending weekdays between 9am and 5pm at the office, and this may be especially true for creatives. Here are ten reasons why remote work is ideal for the creative process.

  • How to Raise Your Rates

    Posted in Freelancing Tips on Nov 04, 2019

    If you find yourself working hard and putting in long hours, yet not making the money you need, or if your schedule is so full that you’re turning away clients, it is time to raise your rates. Here’s how to do it.

  • The Best Social Media Platforms for Photographers

    Posted in Freelancing Tips on Oct 25, 2019

    There are so many social media platforms out there these days that it can be overwhelming trying to figure out which ones to use to showcase your talents. If you are a freelance photographer, this article will tell you the platforms that will help you build your brand and reach clients.

  • Hiring a Freelancer vs. Hiring In House

    Posted in Business Tips on Oct 18, 2019

    There are times when it makes sense to hire a freelancer and there are other times when you should hire in-house, here is a run down of the reasons for both options.

  • 3 Things to Think about when Setting-up your Workspace at Home

    Posted in Freelancing Tips on Oct 11, 2019

    Depending on how much work you intend to do remotely and the basic requirements needed to do your job, you might be able to get by with nothing more than a laptop and a good internet connection. However, some jobs require more equipment and more space in order to ensure success when working from home full-time. Here are are three things to consider when getting ready to set-up your new workspace.

  • Can you be a Freelancer without a Niche?

    Posted in Freelancing For Beginners, Freelancing Tips on Oct 04, 2019

    Is it possible to be a successful solopreneur and remain a generalist? If you want to dabble in a few areas and not be tied down to a niche, this article is for you.

  • The Best Freelance Platforms for Writers

    Posted in Resources, Freelancing Tips on Sep 27, 2019

    There are a lot of freelance platforms out there and when you are a busy freelancer you need to know which ones are worth investing your time in to make a profile that shines. In our continued effort to connect freelancers with clients, we hope that this list helps writers to find clients soon, so they can spend less time marketing and more time writing.

  • 6 Times You Should Fire a Freelancer

    Posted in Business Tips on Sep 20, 2019

    The vast majority of times freelancers deliver great products on time and everyone walks away from the experience happy. However, occasionally things do not go as planned and clients are left wondering: is it time I fired this freelancer? Read this to find out 6 times you shouldn't hesitate to fire a freelancer.


Tags


Comments

Please sign in to comment!