If you have read anything about how to succeed as a solopreneur, you will have read that one of the most important things to do is to pick a niche. With all the blogs out there advising freelancers to narrow down their focus and pick a niche, you might be feeling pressured into finding yours. On the other hand, you might be wondering if it is at all possible to earn a decent income without one. Is it possible to be a successful solopreneur and remain a generalist? If you want to dabble in a few areas and not be tied down to a niche, this article is for you.
The Advantages of Being a Generalist:
Not having a niche is great for freelancers who crave variety or are just starting out and not sure what they want to do yet. If you want to grow in your vocation before settling into a niche, then taking the time to use your skills in a variety of areas can help you figure out what you’re really good at. Being a generalist allows you to flex your versatility muscles and hone your expertise. It also allows you to try your hand at creating all kinds of content using your skillset to see where you can really shine - it isn’t always in the area you’d most expect!
Choosing a niche might be too difficult if you have an interest in, and knowledge of, many different areas. You can use your knowledge of various areas to work on a variety of projects with many types of clients. This is especially attractive for those that like to take on different challenges and easily get bored of doing the same type of work. Being a generalist leaves you open to discovering new areas of interest or practising new skills.
Sometimes being a generalist makes monetary sense. We all need to pay the bills and there are times when you cannot limit yourself to a niche by saying no to work that doesn't fit in it. Working for a variety of clients in different industries might safeguard against a freelancing dryspell during an industry-wide downturn. Remaining a generalist allows for the flexibility to pivot quickly and change directions if one area is not as lucrative as another.
How to Be Successful without a Niche:
When you have a niche it is easy to figure out how to showcase your skills and market yourself to reach your target clients, generalists might have to work a little harder. Before they will hire you, clients want to know that you have the skills and expertise to complete the job, not necessarily that you’ve done the exact same job before. With this in mind a generalist needs to know what to emphasize when pitching. Promote yourself according to your target client just as you would customize a resume for the job you want. Highlight your experience and areas of expertise that are relevant to the particular project and play up your strengths to tap into what clients want. Previous content you’ve produced might have a different theme or target audience, so you need to focus on the skills and expertise you’re bringing to the project. If you can demonstrate to potential clients that you can use your unique set of knowledge to solve their problem or complete the project in a superior manner, they will be happy to hire you.
Even though the world of freelancing might be screaming at you to find a niche, don’t feel guilty about being a generalist, it is a viable option for those who do not want to be tied down to one thing. However, if you are interested in finding your niche, check out our post on how to find one in 3 steps. Whether you are a generalist or have a niche, make sure clients can find you by signing up with Sagegroupy today.