Can you be a Freelancer without a Niche?

questionniche


If you have read anything about how to succeed as a solopreneur, you will have read that one of the most important things to do is to pick a niche. With all the blogs out there advising freelancers to narrow down their focus and pick a niche, you might be feeling pressured into finding yours. On the other hand, you might be wondering if it is at all possible to earn a decent income without one. Is it possible to be a successful solopreneur and remain a generalist? If you want to dabble in a few areas and not be tied down to a niche, this article is for you.

The Advantages of Being a Generalist:

Not having a niche is great for freelancers who crave variety or are just starting out and not sure what they want to do yet. If you want to grow in your vocation before settling into a niche, then taking the time to use your skills in a variety of areas can help you figure out what you’re really good at. Being a generalist allows you to flex your versatility muscles and hone your expertise. It also allows you to try your hand at creating all kinds of content using your skillset to see where you can really shine - it isn’t always in the area you’d most expect!

Choosing a niche might be too difficult if you have an interest in, and knowledge of, many different areas. You can use your knowledge of various areas to work on a variety of projects with many types of clients. This is especially attractive for those that like to take on different challenges and easily get bored of doing the same type of work. Being a generalist leaves you open to discovering new areas of interest or practising new skills.

Sometimes being a generalist makes monetary sense. We all need to pay the bills and there are times when you cannot limit yourself to a niche by saying no to work that doesn't fit in it. Working for a variety of clients in different industries might safeguard against a freelancing dryspell during an industry-wide downturn. Remaining a generalist allows for the flexibility to pivot quickly and change directions if one area is not as lucrative as another.

How to Be Successful without a Niche:

When you have a niche it is easy to figure out how to showcase your skills and market yourself to reach your target clients, generalists might have to work a little harder. Before they will hire you, clients want to know that you have the skills and expertise to complete the job, not necessarily that you’ve done the exact same job before. With this in mind a generalist needs to know what to emphasize when pitching. Promote yourself according to your target client just as you would customize a resume for the job you want. Highlight your experience and areas of expertise that are relevant to the particular project and play up your strengths to tap into what clients want. Previous content you’ve produced might have a different theme or target audience, so you need to focus on the skills and expertise you’re bringing to the project. If you can demonstrate to potential clients that you can use your unique set of knowledge to solve their problem or complete the project in a superior manner, they will be happy to hire you.


Even though the world of freelancing might be screaming at you to find a niche, don’t feel guilty about being a generalist, it is a viable option for those who do not want to be tied down to one thing. However, if you are interested in finding your niche, check out our post on how to find one in 3 steps. Whether you are a generalist or have a niche, make sure clients can find you by signing up with Sagegroupy today.

Authour: S.Suzuyama

Posted in Freelancing For Beginners, Freelancing Tips on Oct 04, 2019

Follow Sagegroupy

    Recent Posts

  • Hiring a Freelancer vs. Hiring In House

    Posted in Business Tips on Oct 18, 2019

    There are times when it makes sense to hire a freelancer and there are other times when you should hire in-house, here is a run down of the reasons for both options.

  • 3 Things to Think about when Setting-up your Workspace at Home

    Posted in Freelancing Tips on Oct 11, 2019

    Depending on how much work you intend to do remotely and the basic requirements needed to do your job, you might be able to get by with nothing more than a laptop and a good internet connection. However, some jobs require more equipment and more space in order to ensure success when working from home full-time. Here are are three things to consider when getting ready to set-up your new workspace.

  • Can you be a Freelancer without a Niche?

    Posted in Freelancing For Beginners, Freelancing Tips on Oct 04, 2019

    Is it possible to be a successful solopreneur and remain a generalist? If you want to dabble in a few areas and not be tied down to a niche, this article is for you.

  • The Best Freelance Platforms for Writers

    Posted in Resources, Freelancing Tips on Sep 27, 2019

    There are a lot of freelance platforms out there and when you are a busy freelancer you need to know which ones are worth investing your time in to make a profile that shines. In our continued effort to connect freelancers with clients, we hope that this list helps writers to find clients soon, so they can spend less time marketing and more time writing.

  • 6 Times You Should Fire a Freelancer

    Posted in Business Tips on Sep 20, 2019

    The vast majority of times freelancers deliver great products on time and everyone walks away from the experience happy. However, occasionally things do not go as planned and clients are left wondering: is it time I fired this freelancer? Read this to find out 6 times you shouldn't hesitate to fire a freelancer.

  • Collaboration Tools for Remote Teamwork

    Posted in Resources on Sep 13, 2019

    Whether team members are sharing a quiet office space, working from home in a nearby neighbourhood, or from an office on the other side of the globe, thanks to technology collaboration has never been easier. Here a few collaboration tools to help make remote teamwork easier.

  • All About Forming an Agency

    Posted in Freelancing Tips, Business Tips on Sep 06, 2019

    Are you ready to move away from working alone as a freelancer and toward being part of a team? Once you have been a solopreneur for a few years and your business is thriving, you may wonder whether or not it might be time to scale up and form your own agency. Here are a few things to consider before taking the plunge.

  • The Best Platforms for Freelance Photographers

    Posted in Resources, Freelancing Tips on Aug 26, 2019

    In the interest of helping freelancers out, we are running a series of blogs shining a spotlight on the best platforms to look for work specific to various vocations. Here is a list of the best platforms for freelancers photographers to find work on.

  • Hiring Freelancers Can Help Your Business During Growth Periods

    Posted in Business Tips on Aug 19, 2019

    During periods of growth, small business owners need to be sure that they can take on more work and complete larger projects without investing a lot of time and money in hiring. By hiring freelancers you can save time and money while making sure you have the specialized talent you need to expand your business

  • The Biggest Social Media Trends in 2020

    Posted in Business Tips on Aug 12, 2019

    It is important to be aware of the trends so that you can formulate a marketing strategy that will reach your target audience and not get lost in the crowd. Here are some predictions that are expected in the world of social media for the year 2020.


Tags


Comments

Please sign in to comment!