Social Media isn’t just a time-sucking way to stave off boredom, the various types of social media platforms can be useful tools for freelancers. Solopreneurs can use social media as free marketing to get their name out into the world and to connect with potential clients, afterall social media is meant to be used as a communication tool. However, in order to use it effectively, freelancers need to play an active role for social media to be useful. They need to respond to clients quickly, show off some personality but keep their profiles and interactions professional and keep their posts relevant. To attract the right kind of attention as a freelancer looking for clients, you should avoid controversy - it may generate attention but it is unlikely to help you land potential clients, so try to avoid talking about religion, politics and oversharing about your kids, income, client details etc. And don’t bombard your followers with ads! It may be tempting to plaster ads for your services all over the place but you will turn people off and lose followers, which means you’ll ultimately be left with less reach to find clients with. So with these rule in mind, it is time to go out into the world of social media and make your mark. But which social media platforms are right for you and your freelance business? Here is a quick rundown of a few of the most popular platforms and how they can be used.
It’s a great way to get wide exposure and it is simple to use. You should follow hashtags that are relevant to your industry, and follow users that are relevant to your business. Engage people in your niche area by following them, commenting on thier posts and retweeting them. They might become clients in the need your services, or they simply might retweet you to their followers who in turn could become potential clients. It is a good idea to get personal, create polls, ask questions; it is even ok to ask for work on Twitter but don’t do it too much or you risk sounding desperate and like you can’t land clients. The downside to Twitter is that it can be very time consuming to keep up with and your tweets can get lost among the millions of others, so you need to be focused on your niche area.
You can use it as a platform to build a portfolio that showcases your work. Creating cards for projects and boards for you services will give potential clients a good idea about what you can do for them. You should post links to your website and other social media platforms on everything so potential clients can find you. You’ll need an informative profile on Pinterest that uses keys words so clients can find you.
It is a great place to connect with other freelancers. Status updates on your own page are important, but groups are really your best friend when it comes to drumming up freelancing business. Groups allow you to find and connect with people in your industry and niche or people who might be looking for your services, so be sure to post to your groups regularly. However it is important that you don’t break group rules and many don’t allow advertising so do not advertise your services directly, rather be active in your group and showcase your expertise - that’s great marketing in itself.
Rather than showcasing your portfolio, like Pinterest, LinkedIn is like your online resume. Make sure your headline makes your services clear to make it easier for people searching for your skillset. This will increase your chances of being headhunted and let potential clients know what tasks you can do for them. Keep your profile up-to-date and give all relevant information about yourself, such as details about your qualifications, skills, previous experience and projects. Add industry relevant posts every few days to keep your profile fresh. An advantage that LinkedIn has over other social media platforms is that there are low expectations as far as constant updating so it isn’t as time consuming.
You might think that Instagram is only for freelancers in visual fields like photography or design, but this is not true. While it is important for freelancers in visual fields, it can also be used by those providing non-visually related services to find clients. By using stories or posts to share what you’re up to or offer a behind the scenes look at your work, you can showcase your personality and expertise in order to get potential clients interested in your business. Like Twitter, it is important to use relevant hashtags to reach people in your industry and those who might be interested in your services, as well as follow others who operate in your niche’s sphere.
These are just a few of the social media platforms available and you might find that others are more suitable for your needs. Whichever ones you choose to promote your freelance business on, try hard to find the sweet spot between showing off your personality and keeping things professional in order to get the right kind of attention. Don’t forget to attract the attention of potential clients on SageGroupy by keeping your profile fresh and up-to-date.